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SmartZip: Predictive Marketing

SmartZip leverages big data and analytics to help businesses, particularly in the home service market including real estate agents and insurance companies, find new customers, said Avi Gupta, CEO of the Pleasanton, Calif.

Clients of SmartZip can do passive searches, such as via Google, or active marketing to find potential customers and then use SmartZip to analyze the results to find the 20 percent of those who are most likely to become actual customers, Gupta said.