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Total Immersion: Augmented Reality

Paris, France-based Total Immersion uses what CEO and Co-founder Bruno Uzzan called augmented reality to help customers with their marketing efforts.

This includes digital marketing to help engage consumers in rich media experiences, as well as online marketing for businesses like Ray-Ban, a client that uses Total Immersion's technology to let online users "try on" sunglasses before making a purchase, Uzzan said.

Total Immersion is a rare company in the augmented reality business in that it is actually collecting revenue, he said.

 



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