Startup Platfora, which has been in "stealth mode" until now, will unveil its in-memory business intelligence software that can directly analyze data in Hadoop without the need for building a complex (and expensive) data warehouse or traditional data store. "This is really the beginning of the end of the data warehouse," said Platfora founder and CEO Ben Werther in an interview.
Platfora's software turns raw data in Hadoop into interactive, in-memory business intelligence for use in visualizations, dashboards and exploratory analytics. "Our target is the everyday business user," Werther said. The software supports all Hadoop distributions, including Cloudera, Hortonworks, MapR and Amazon Web Services.