7 Big Data Startups With An Eye On The Channel


GoodData

CEO: Roman Stanek

GoodData creates BI applications for big data analysis. Each of its apps -- or "Bashes," as GoodData calls them -- is purpose-built for a specific task, such as its GoodMarketing Bash, which taps into CRM and marketing automation systems to track the effectiveness of marketing campaigns or indicate if sales goals are being met. Other Bashes include GoodSuccess and GoodSupport, which provide analytics related to customer satisfaction levels and customer service.

GoodData, San Francisco, has a solution provider program today that plays host to about 20 partners. Mike Smitheman, vice president of marketing, said upping that number is a priority. "Honestly, that's a big part of scaling this business," he told CRN. "We can only be experts in so many things, so a big push for the platform development is how we easily enable those partners to build on the platform, use their own solutions, and take them to market."

 



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