Causata Brings In $7.5 Million
CEO: Paul Wahl
Causata (http://www.causata.com) raised $7.5 million in Series C round funding from Accel Partners, bringing its total funding to $23 million.
Causata develops "customer experience management" applications that combine huge volumes of online and offline data about consumers from many sources -- website activity, email addresses, cookies -- and combine it all to create customer profiles for B2C marketers. The company also has developed machine learning algorithms that continuously build predictive models about consumer behavior.