Paul Maritz's 10 Commandments Of Big Data

10. Big Data Is Not For The Faint Of Heart

Maritz says the big data bet is going to require deep pockets and patience. That is why EMC and VMware are putting all of the key technology assets and employees dedicated to the big data mission under Pivotal and making a $400 million investment. "These are early days, so how do you help develop this market without running out of funds in the interim," says Maritz. "As we said, this is not for the faint of heart. We announced this is going to take over the next 2 years or so at least $400 million worth of investment. So you really have got to believe in this one." Maritz sees the next 1 to 3 years as the early stages of the big data revolution. "Certainly by 10 years from now the transformation will be very profound," he says. "So the good news is you have got time. But at the end of the day, if you want to stay relevant, it is not going to be optional."

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