4. Go Beyond The Traditional Data Warehouse
Maritz says that in order to be successful in the big data era, businesses must go beyond the traditional data warehouse approach favored today by most enterprises. That's because the data sets in the big data era are far beyond a "traditional data warehousing approach," said Maritz. "And they have to because the data sets they are dealing with you couldn't do through a traditional data warehousing approach. It just wouldn't be cost effective."