7. Big Data Applications/Services Demand Fast Real-Time Data
The ultimate defining characteristic of the new big data applications/services is a real-time dynamic that redefines the business experience. "It is a new class of applications that are characterized by needing to look at much bigger data sets, deal with real-time data, and be able to react in real time to that data," says Maritz. "So bigger data sets that are coming from more sources, bigger data sets that are coming from both structured and unstructured sources, coming from sources both inside your enterprise and outside your enterprise, and then data that is arriving in large quantities very quickly where you have to react to it in real time and then be able to build experiences that drive that."