Pandora is a personalized Internet radio service that allows users to create custom "stations" by searching for specific artists or genres and store them when logged into the iOS app, which integrates with the music service online. Through its subscription feature, Pandora users can also utilize the desktop application, have fewer interruptions, no advertisements and a higher quality connection.
Similar to Netflix, Pandora's a bandwidth hog and racks up data. "From a company's perspective, Pandora and other music or movie apps can impact network bandwidth and quickly run up data plans," Dale said. But, that's not the only issue companies have with Pandora. "[It's a question of if] they're contributing to the user and the device being productive," Dale said.