4. Secure Executive Buy-In
Tran stressed that data quality is not just an IT problem. It's something that the business should be invested in, as well, and to ensure that investment, IT needs to communicate the value of high-quality data to executives and stakeholders alike.
But, when doing so, don't overdo it with the technical talk. Rather than discussing data quality from a systems or architectural perspective, make it clear to executives that data quality is a business -- not just a technical -- priority.
"I know folks like to talk about architecture," Tran said. "But one of the things I have learned over the years, working in this arena, is that when you rush out there and start talking about architecture, you lose the business folks."