Headquarters: Encino, Calif.
CEO: Alan Gould
New Funding: $15 million
Backers: OpenView Venture Partners, DuPont Capital Management
USamp, an online marketing research company, provides customers with realtime insights and sampling solutions focused on mobile research. Its flagship platform Instant.ly, a consumer insight engine, combines mobile surveys with access to an audience of consumers as a way for companies to collect and analyze new data. The latest funding is set to go toward accelerating the development of Instant.ly to provide users with several ways to understand and interact with its customer base, according to a uSamp press release.