Emerging Vendors 2013: Big Data/Business Intelligence Vendors


Versium

Redmond, Wash.

Top Executive: Chris Matty, CEO

Versium has developed what it calls a "LifeData" platform that collects publicly available online and offline data about consumers and combines it with information a business may already have, such as a customer's spending history, to create a detailed profile of that customer. The system can collect and cross-analyze demographic, psycho-graphic and social-graphic information, everything from purchase interests to education levels to financial and credit ratings.