Emerging Vendors 2013: Business Applications


Milpitas, Calif.

Top Executive: Satya Krishnaswamy, Founder & CEO

Early this year, NextPrinciples launched what it calls an integrated social analytics and engagement platform. Businesses use the software, Insight-To-Action, to monitor and manage relationships with customers and prospects by tying together social media with CRM applications. The company has tight technology relationships with Microsoft, Salesforce.com, SAP and SugarCRM.