Average Sale Prices Of Windows 8.1 Devices Is Going To Drop
The proliferation of Windows 8.1 devices set to hit the market this holiday season, including new 8-inch tablets and a 6-inch "phablet," comes with a bunch of new price points as well.
During the Q&A, Hood was asked about average sale prices for the new tablets and which way they'll be trending.
Hood, acknowledging that the question was "a bit awkward" to answer, said Microsoft expects ASPs to decline as a result of the cheaper Windows 8.1 tablets. However, Microsoft will gain Windows market share as a result of the expected increase in overall device sales.
Hood said Microsoft has factored this into its guidance for the holiday quarter, adding that it won't have a "material impact" on ASPs.