After more than two years of development and beta testing, startup Platfora launched its native in-memory business intelligence platform for Hadoop in March. The company followed that up with a major new release, Platfora Big Data Analytics 3.0, in October. The technology's value proposition is that it allows analysts to work directly with data in Hadoop, eliminating the need for complex data warehouse systems and extract, transform and load (ETL) tools.
The 3.0 release added event series analytics for analyzing Web logs, application logs, call center records and other event-related data. It also provides an entity-centric data catalog for organizing data around an entity such as a customer, business or product.