10 Software Industry Predictions For 2014


4. Oracle Will Keeping Sniping At SAP's HANA In-Memory Database

SAP's HANA in-memory database is selling like hotcakes, and last year SAP co-CEO Bill McDermott called it "the fastest-growing software product in the history of the world."

Well, Oracle CEO Larry Ellison (pictured) and COO Mark Hurd have been trashing SAP HANA every chance they get, claiming it doesn't even come close to the cloud-tailored Oracle 12c database. SAP is now going after open source developers with SAP River, a cloud-based development environment for building apps that run on SAP HANA.

Expect lots more verbal tussling between the two vendors as one of the industry's oldest rivalries continues to create entertaining friction.



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