The 20 Coolest Cloud Software Vendors Of The 2014 Cloud 100


Marketo

President, CEO: Phil Fernandez

Marketo's cloud-based marketing automation applications help businesses create and track online advertising campaigns. But is it possible to be too cool? After Salesforce bought ExactTarget in July and Oracle acquired Responsys in December, Marketo's stock soared on speculation the company could be the next acquisition target.