2014 Big Data 100: Business Analytics

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Top Executive: CEO Jay Larson

Birst offers a Software-as-a-Service business intelligence platform with visual analytics and an automated data warehouse system. Birst's value proposition is that its cloud system is a less complex, less expensive alternative to on-premise BI systems.

San Francisco-based Birst was founded in 2004. The company recently named former Jive Software and SuccessFactors executive Jay Larson to be the company's new CEO, taking over from co-founder Brad Peters, who's focusing on product development. The company also launched an OEM partner program for developers who embed Birst within their solutions.

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