Knowing The Technology Is Not Enough
In today's fast-moving world, business strategy and creative design capabilities are critical for a successful Salesforce partner. Yet too many end users rest on old selection criteria that focused on technology, but not enough on design and strategy, according to Cambridge-Mass.-based Forrester Research.
Successful Salesforce partners must be able to structure innovation to be creative, profitable and scalable, Forrester said, with most leading partners offering digital studios and bringing design-thinking methodologies to the relationship.
The best Salesforce partners also have proven chops in real business consulting aimed at directly improving the top or bottom line, according to Forrester, meaning they have mastered areas such as change management, organizational design, industry understanding and risk consulting.
Salesforce partners should strive for mastery in distinctive areas such as Marketing Cloud, Commerce Cloud, Salesforce IoT Cloud, and Einstein Analytics, Forrester said.
Following are the leaders in "The Forrester Wave: Salesforce Implementation Partners, Q3 2017" report, released in late July.