Builders in the automotive space are checking out what Microsoft's up to. The software giant has gone "off roading" and is working with carmakers and suppliers to put its Connected Car technology into production. It recently added several new car models to its growing customer base, using Windows Automotive technology. In collaboration with Ford, Microsoft is offering called "Sync," which uses PC technology to connect infotainment devices within an automobile. The technology was slated for rollout with the 2008 Ford Focus vehicles, with the software company and the carmaker targeting the consumer segment of "Generation Y" buyers, to act as early adopters.