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Tracing Microsoft's Vista Capable Debacle

By Damon Poeter CRN
5:11 PM ET Wed. Mar. 26, 2008
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March-April, 2005

Rajesh Srinivasan refers to this period in an Aug. 9, 2005 e-mail as a time when a two-tier Vista marketing program was initially floated, but back then 'we did not believe we can finely message a two tier program to customers'. Eventually, discussions with Best Buy would convince Srinivasan to push for a 'Vista Capable' campaign that would put the Vista logo on PCs that could only run a barebones version of Vista. (pg. 135)

July 8, 2005

Mark Croft, in an e-mail to Mike Ybarra and Eric Charbonneau about an upcoming meeting with Dell, is still referring to Vista's codename Longhorn when he notes that LDDM (later re-designated Windows Display Drive Model or WDDM) 'will remain a requirement for all LH Logo stickers.' WDDM would be dropped as a requirement for the Vista Capable logo campaign in the January, 2006 timeframe. Without the WDDM requirement, systems wouldn't be able to run Aero, the major Graphic User Interface development that delivered what Microsoft marketed as 'the Vista experience'. (pg. 29, pictured)

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