When it comes to measuring success, it's hard to fake a best-sellers list. After all, if solution providers don't like a vendor's products or programs, they'll quickly take their money elsewhere. On the other hand, solid trust and loyalty from a vendor is justly rewarded with a greater share of wallet.
So it should come as no surprise that this year's Best-Sellers Survey is studded with the glitterati of the IT world. Well-known and well-liked vendors such as Cisco Systems, Hewlett- Packard, IBM and Symantec earned significant market share as measured by data gleaned by the NPD Group/Distributor Track, which aggregates sales through members of the Global Technology Distribution Council.
Those companies are best-sellers because solution providers believe they have quality products and are truly engaged with the channel. Never underestimate the power of partnering.
As Symantec's vice president of global channel sales, Julie Parrish, says: "Our partners are going to be a very strong continuation of our growth going forward." And that's all solution providers want to hear.