In the cutthroat world of desktop display sales, margins for vendors and resellers are squeezed as vendors battle to provide the best features at the most aggressive price points. Todd Swank, director of marketing at Burnsville, Minn.-based system builder and solution provider Nor-Tech, bets onView- Sonic and NEC Display Solutions.
"They tend to really look at the overall market and help the channel find new opportunities," Swank said. "That's important [as] we really have to separate ourselves because the bigger players have the volume to compete in price structure."
Samsung was one of the few vendors to post a substantial gain in market share in 2007. Vice President of Marketing and Commercial Sales for the IT Division Chris Franey attributes that to strong product and channel propositions. "Let us help you sell larger displays that have a higher [average selling price], products that offer unique solutions, like high-resolution displays with unique features," he said. [READ MORE]