DESKTOP DISPLAYS
In the cutthroat world of desktop display sales, margins for
vendors and resellers are squeezed as vendors battle to provide
the best features at the most aggressive price points.
Todd Swank, director of marketing at Burnsville, Minn.-based
system builder and solution provider Nor-Tech, bets onView-
Sonic and NEC Display Solutions.
"They tend to really look at the overall market and help the
channel find new opportunities," Swank said. "That's important
[as] we really have to separate ourselves because the bigger
players have the volume to compete in price structure."
Samsung was one of the few vendors to post a substantial
gain in market share in 2007. Vice President of Marketing
and Commercial Sales for the IT Division Chris Franey attributes
that to strong product and channel propositions. "Let
us help you sell larger displays that have a higher [average
selling price], products that offer unique solutions, like
high-resolution displays with unique features," he said. [READ MORE]
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