DIGITAL SIGNAGE
The digital signage market is a tough space -- literally. However,
advances in touch-screen technology and larger-than-life
screen sizes have kept the market moving up.
"It's attracting a lot more competition because a lot of the
companies in the desktop space want to move up that scale
because there's more opportunities and better margins with
digital signage," said Pierre Richer, president and COO of NEC
Display Solutions America.
From the Mayo Clinic to Madison Square Garden, digital displays
providing information, education and advertising (sometimes
all three) offer vendors like NEC, Samsung and LG opportunities
for growth. They, in turn, reach out to the channel.
"We've been doing national road shows on a regional basis,"
said Don Fasick, director of business development, digital signage,
at LG. "Last year we brought channel partners into
events so that people could have at their fingertips the ability
to get more detailed information of what's needed out there
to deploy digital signage." [READ MORE]
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