The digital signage market is a tough space -- literally. However, advances in touch-screen technology and larger-than-life screen sizes have kept the market moving up.
"It's attracting a lot more competition because a lot of the companies in the desktop space want to move up that scale because there's more opportunities and better margins with digital signage," said Pierre Richer, president and COO of NEC Display Solutions America.
From the Mayo Clinic to Madison Square Garden, digital displays providing information, education and advertising (sometimes all three) offer vendors like NEC, Samsung and LG opportunities for growth. They, in turn, reach out to the channel.
"We've been doing national road shows on a regional basis," said Don Fasick, director of business development, digital signage, at LG. "Last year we brought channel partners into events so that people could have at their fingertips the ability to get more detailed information of what's needed out there to deploy digital signage." [READ MORE]