MULTIFUNCTION PRINTERS
Service and quality products kept longtime favorite Hewlett-
Packard at the top of the MFP category once again, but Lexmark
International and Xerox gained some ground.
Said Mark Quiroz, HP's director of sales strategy and channels,
global enterprise business, Imaging and Printing: "We've
always been regarded as building industry-leading products, and
it's always been our core strength. We build very capable products
that last a long time and provide value to the end users."
He sees HP's drop in market share as just a blip.
But Lexmark and Xerox are chipping away.
Xerox introduced three MFPs and expanded its IT Advantage
program last year, which helped it grow, said Gary Gillam, vice
president of Xerox North America Channel Operations. "Products
are definitely part of it, and the products themselves create
an upsell opportunity with higher ASPs," Gillam said. [READ MORE]
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