Company: Advanced Micro Devices
Hot Midmarket Product: Business Class Platform
Midmarket Strategy: Pushes advantages of Opteron server chips to the data center.
Advantage(s): 'Native' client and server core micro-architecture delivers energy efficiency, dynamic power management and significant investment protection across CPU product line.
Challenge(s): Disastrous recent financial performance and major product delays hinder AMD's already difficult task of consistently competing with chip goliath Intel.