The Hottest Companies In The Midmarket Right Now

By Caitlin Moriarity Timothy Long CRN
6:00 PM ET Fri. Jun. 13, 2008

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Company: Apple Computer

Hot Midmarket Product: MacBook Pro

Midmarket Strategy: Typically hush-hush about channel plans but releases more business-friendly products every year.

Advantage(s): The popularity of its iPhone and iPod products is helping it make inroads into the business world.

Challenge(s): Most business software is still designed for Microsoft Windows.

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