The Hottest Companies In The Midmarket Right Now

By Caitlin Moriarity Timothy Long CRN
6:00 PM ET Fri. Jun. 13, 2008

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Company: Cisco Systems

Hot Midmarket Product: Cisco Unified Communications Manager, Business Edition

Midmarket Strategy: Pushes 100 percent of mid-market sales through channel partners.

Advantage(s): Broad portfolio of integrated products encourages many channel partners to recommend end-to-end Cisco solutions.

Challenge(s): Premium pricing strategy leaves Cisco open to attack from lower-cost rivals.

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CHANNEL SERVICES >>

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