Gray's Anatomy: Dissecting A $58 Billion Market


GRAY MARKET GROWING

Sixty-three percent of channel partners, identified as resellers, system integrators, retailers and distributors in the study, receive offers for gray market products and believe the availaibility of those products is increasing.

"Putting things into perspective, when we talk about the IT industry, which has grown more than 81 percent since 2002, it should not be a surprise that the gray market, in terms of dollar volume, grew as well," said Ram Manchi, president of the Alliance for Gray Market and Counterfeit Abatement (AGMA), in a white paper published jointly by AGMA and KPMG.



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