25. Judson Althoff, group vice president of worldwide alliances and channels, Oracle
For years, Oracle was a thorn in the side of the channel. Then it became a channel-friendly force under Rauline Ochs, who left the company suddenly at the beginning of the year. Althoff was left to pick up the pieces. The young lion has filled the void and continued the partner-friendly march with a series of initiatives under the Partner Enablement 2.0 moniker including expanded training and improvement to the Oracle PartnerNetwork Portal.
And so how does Althoff intend to make sure Oracle doesn't slide backward in the channel? It's simple, he says, it's like "many other things in life: what you can expect to get out of the channel is directly tied to what you invest into it." A golden rule that we hope all vendors take to heart. [read more]