Printing And Imaging, And Monitor Sales May See Only Modest Growth In 2009
It could be a mixed bag for imaging and printing products as the market continues its shift from point products to networking solutions. Solution providers active in the market are now focusing on document management solutions. As such, the consolidation that is sweeping the server market is now spreading to printing and imaging.
Solution providers report that in large organizations, printer consolidation can lead to an 8-to-1 reduction in printers and additional savings in consumables and documents printed. Thirty-eight percent of the solution providers surveyed said they expect an increase in multifunction printing devices this year, but 47 percent predicted the market would stay the same in 2009 as it was in 2008.
Network color laser printer sales should increase, according to 34 percent of the VARs responding to the 2009 SOM study. But 50 percent said network color laser sales would remain flat. In a sign that monochrome printers may be going the way of the typewriter, 19 percent of the VARs said their sales of those products would grow next year, but 16 percent expected monochrome printer sales to decrease.