Best Profit, Sales Opportunities In Displays, Monitors Will Be On The Desktop
Sixty-two percent of solution providers surveyed picked standard, single-panel desktop LCDs between 19 and 24 inches as the display product that will offer the best profit opportunity this year, and also the product that since a year ago has become easiest to sell. It's clear that extra-large LCD desktop displays bigger than 30 inches are still finding their footing, and everything else in between -- from large LCD desktop displays to plasma TVs and commercial-grade digital signage displays -- is showing modest gains tempered by economic realities.
For Marc Wolfe, CEO of ProActive, a display has to be more than a glittering panel with a price tag.
"Clients realize a price-value relationship with displays," he said. "Some [vendors] try to lead with 'we're the lowest price.' But I can't sell just based on lowest price. I need a client for a long period of time and don't want to be just a box-pusher. It has to be more than just a big screen."