IBM Recommits To The Channel
In March IBM sent its 100,000 channel partners an updated version of the IBM Business Partner Charter -- one of several steps the giant IT company has taken in the last year or so that demonstrated renewed commitment to solution providers.
IBM executives said the charter and its six guiding principles, accompanied by a letter from media-shy CEO Sam Palmisano, was more than just a piece of paper. And IBM channel partners agreed, saying the move was proof IBM was working with them in a tough economic climate.
In addition to the charter, other steps taken by IBM include offering channel partners new business and training opportunities under its Dynamic Infrastructure program. It's all part of the vendor's increased emphasis on relying on solution providers to expand sales in the mid-market.