23. Steve Jobs, CEO, Apple
The word "genius" is thrown around lightly in this day and age. In our view there is only one genius in the technology business, and it's Apple's Steve Jobs. He knows what users want, and he delivers it time and again. What can you say about the driving force behind the Macintosh, the iPod and then the iPhone? Even the Apple retail stores have his inimitable touch. We just wish he'd handle the channel with the same passion as he does each and every Apple product.