HP knew what it was doing when it tapped Kelly earlier this year to make sure the computer giant keeps its eye on the SMB ball. Backed up by a first-class product line, Kelly has stayed true to the HP channel sales form by investing more in finding and empowering top SMB VARs. At the top of the list of her accomplishments was successfully bringing a new SMB Elite partner status to HP's channel table. Kelly and HP get that the SMB-class VAR is a different animal than the enterprise VAR. That goes a long way when it comes to knowing the right products and channel programs to make SMB solution providers successful. Kelly may be the most underrated channel executive in the business.