Being innovative often manifests huge sales growth. In the solution provider market, no one grew faster than BlueWater Communications Group, a New York-based VAR that grew a whopping 3,605 percent over the last two years from $1.9 million to more than $70 million. That is due in large part to Bob Cagnazzi's leadership and drive. At the heart of the BlueWater secret sauce is a financial/business modeling practice that helps clients evaluate their IT investments from an objective basis to understand the short-, mid- and long-term impact on TCO. Cagnazzi's passion for rallying his troops to beat competitors is also part of the DNA that sets BlueWater apart from the competition.