1. Stephen Cho, Director of Google Apps Channels, Google
No one has even come close to matching Google's innovation in the 21st century. But innovation without channel strategy is nothing but a big black hole. That's why Stephen Cho tops our list of the most innovative executives in the business. Cho has, for the first time, driven Google hard and fast into the channel world with a program that has attracted hundreds of partners. Google not only provides healthy recurring product revenue opportunity for partners, but robust strategic consulting and services opportunities to bring customers of all kinds into the Web 2.0/utility computing era.