22. Patrick McNicholas, President, Maverick
Patrick McNicholas chose the right name for the spinoff of his system-building business. There is nothing more "maverick" than taking on Microsoft in office productivity software in 2009. Maverick's margin-rich alternative to Microsoft Office is a hit with systems builders. McNicholas says Maverick provides the same functionality as Microsoft Office at half the price. Maverick says its mission is to "be a low-cost alternative to other office product offerings by providing usable, scalable and seamlessly compatible software." Mission accomplished.