5. Stephen DiFranco, Vice President, Consumer And Commercial Channels, Lenovo
Lenovo has a legacy of independent thinking that has led to product breakthroughs. But adding Stephen DiFranco to the team has led to a major SMB channel and product renaissance at Lenovo. Not surprising, since DiFranco is always willing to buck the system to make sure partners get the right products at the right price with all the support, training, and sales tools they need to be successful. One sign of DiFranco's sure hand: an all-out Windows 7 Lenovo product blitz.