6. Office Productivity Opportunities Abound
VARs are expecting a big year in business applications in 2010. Almost two-thirds of the survey respondents expect revenue in that category to increase next year, while less than half saw an increase in the same category in 2009. On average, solution providers expect business apps to increase 6.7 percent, up from 3.1 percent this year.
Within the category, office productivity applications were selected as the big driver, with nearly 50 percent of VARs choosing that as their top focus within that category. Business intelligence tools and CRM applications were second and third, respectively.