... And Aura Will Light The Way
Avaya Aura is Avaya's SIP-based virtualized UC platform, and will be Avaya's de facto method for deploying IP applications going forward. It was introduced in March 2009 at VoiceCon Orlando, made available in an SMB-targeted version in October 2009, and has enticed VARs wondering how Avaya will chart a course for future unified communications architecture while maintaining legacy Avaya, Nortel and other environments. It's migration Avaya's after, not rip-and-replace, and the company has stated emphatically that Aura will be the means to doing so.
"We believe it is equally important that in the future we do not require our customers to rip and replace their current products or even cap growth on their current products," said Dr. Alan Baratz, Avaya's senior vice president and president of Avaya Global Communications Solutions, on a Tuesday conference call for media and analysts.