Pure Digital
March 2009
Cisco's pickup of Pure Digital, maker of the Flip video camera, might have seemed strange at the time, but in the year since, it's seemed more and more fitting as Cisco's consumer strategy has come into focus. Not only is the consumer market among the "30 adjacencies" John Chambers so often describes as great opportunities for Cisco, but in the Flip -- and its subsequent HD and now sliding-screen versions -- Cisco has a single, affordable product it can point to as both unique and popular. Plus, Cisco said it's taking a number of "simple design" cues from the Pure Digital team in how it approaches consumer and SOHO-grade products going forward, as seen in its recently released Cisco Valet wireless routers.
What was the most significant of the last 10 years' worth of CIsco's acquisitions, and why? Leave a comment in the ChannelWeb Connect community and let us know your thoughts.
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