Linksys
March 2003
To say Cisco's Linksys pick up gave it a firm foothold in the home networking and consumer-grade networking products segment is putting it all-too-mildly: Linksys was spreading like wildfire at the time of the acquisition, claiming shelf space in a who's who of the country's major electronics retailers. There was concern at the time that Cisco's inexperience running a consumer products company would come back to bite it, but Linksys has remained an important piece of the Cisco portfolio, and a driver for Cisco's plans to grow its consumer business by as much as $10 billion over the next few years. These days, the Linksys name applies only to consumer-grade products sold mostly through retailers; more sophisticated products were rebranded in recent years as Linksys by Cisco, and for the most part are now fully branded as Cisco.
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