4. VARs Can Sell Backup
What's the top technology sold by VARs?
Backup and recovery solutions lead the way, the same as last year. Backup was sold by 67.9 percent of respondents, followed closely by virtualization software (see chart at left). Last year, the top five technologies were backup and recovery, networking equipment, basic security, enterprise storage, and servers.
The typical VAR works with roughly 27 vendors on average, but bigger VARs tend to have a few less vendor partners. On average, our survey found solution providers with more than a billion dollars in annual revenue had 23.2 vendors.
10 Years Ago: Vendor favorites haven't changed much over the years: IBM, Cisco, Microsoft, Compaq and HP were the top picks in 2001. In 2010, the list is virtually the same: Microsoft; Hewlett-Packard; Cisco Systems; IBM and VMware. In 2001, VARs said networking was their top technology.