One of Avnet's most-discussed new ventures is CloudReady, a host of cloud-based offerings along with training and financing centered on cloud computing solutions. Tony Vottima, senior vice president of solutions marketing and development, declined to provide information on which newer cloud vendors are part of CloudReady, but said that most of Avnet's core tier-one vendor partners, from HP to IBM to Cisco, will be involved.
"Our number one focus is knowledge transfer: what does the reseller need to know, and is there a threat or an opportunity?"
The advice Vottima gives to VARs nervous about the advent of cloud solutions is "Run toward it, not from it." Cloud solutions don't mean the end of hardware sales by any means, he said, and Avnet's role as a distributor involves managing expectations on cloud while steering VARs toward cloud opportunities that suit them.