A Call To (Cloud) Arms
Microsoft CEO Steve Ballmer delivered a keynote that detailed the company’s aggressive plans to compete in the cloud computing market. And his message was that channel partners had better make their own cloud computing plans or fall behind.
“This is a scary move,” Ballmer said, acknowledging that cloud computing represents a marked change in business models for both Microsoft and solution providers. But he said: “If you don’t want to move to the cloud, then we’re not your company.”