Five Companies That Came To Win This Week


T-Mobile Borrows Apple Ad To Slam Rival AT&T

Looks like Verizon isn't the only U.S. carrier that's able to ridicule AT&T's struggles with iPhone bandwidth issues.

T-Mobile quite literally took a page from the Apple playbook this week in a new television commercial that makes fun of the iPhone's FaceTime video chat application's Wi-Fi only requirement.

T-Mobile's commercial is a virtual copy of Apple's "Get A Mac" campaign spots, but the carrier, which skillfully pokes fun at AT&T's network without dragging Apple into the fray. That's shrewd marketing, not to mention a somewhat surprising attack from T-Mobile, a carrier that's mired in fourth place in the U.S. and would love to be able to sell the iPhone.