Going all in with HP's end-to-end portfolio is giving VARs a boost, the company said during its COMDEXvirtual presentation Tuesday.
Partners that signed on with HP's full product portfolio saw sales grow at nearly three times the rate of other HP partners, said Meaghan Kelly, HP vice president of channel strategy and SMB of Americas Solution Partner Organization. Those "franchise" partners, Kelly said, saw average sales growth of 18.1 percent in 2010, compared to the 6.5 percent growth of other HP partners. Kelly said HP franchise partners are solution providers that drive more than 70 percent of their annual sales through HP.
"The empirical data shows that partners going all in with HP are growing faster and earning more," Kelly told the COMDEXvirtual crowd. "We look forward to finding more ways for them to do that in the future."