Apotheker headed up a large direct sales force at SAP. And he has already signaled his intent to grow HP's direct sales force. "We feel that adding all these people we can provide our customers way better service so we'll continue doing that," he said. Look for HP to add more direct sales talent to its services team. Apotheker also aims to step up the training and solutions focus of the direct sales force. "Trust me, we'll be focusing on that even more in the future," he said.