Increase Software Sales
Increasing HP's software sales has been a major theme for Apotheker. The former CEO of ERP software giant SAP has pointed out several times that software makes up a meager three percent of HP's $126 billion in annual sales.
"We need more software both as a category and also across the portfolio so that we can differentiate our individual products and services," said Apotheker. So just what kind of software sales gains is he looking for? "Doubling it wouldn't be too bad," said Apotheker. "Tripling it would be even better!